Ultimate Guide to Dressing for Royal Ascot: Top Tips for Style and Elegance
Guest blog by Charlotte Bradley, owner of Cotswold Hat Club
Royal Ascot, held every June, is not only a prestigious horse racing event but also a major highlight in the British fashion calendar. This glamorous occasion is synonymous with elegance, where hats and headpieces often take centre stage alongside stunning outfits. Whether you're attending for the first time or are a seasoned racegoer, this guide will help you dress to impress while adhering to the dress code and staying comfortable throughout the day.
Today’s insights come from Charlotte Bradley, the owner of the Cotswold Hat Club in St Albans. With a collection of over 350 handcrafted designer hats available for hire, this sustainable and budget-friendly service ensures you’ll find the perfect headpiece for your big day out. The boutique, conveniently located on French Row, is just steps from Atelier Ferrari Monti, making it a one-stop destination for Ascot styling.
1. Dress First, Accessories Second
Start with your dress and work your way up to your hat and accessories. Since Royal Ascot happens in mid-June, it’s important to select a fabric that suits the summer weather. Lightweight, breathable fabrics like cotton or silk are ideal.
Be sure to review the dress code for your chosen enclosure. For example, the Royal Enclosure has stricter guidelines compared to others. If you’re looking for a bespoke lady's outfit, Atelier Ferrari Monti specializes in custom-made dresses that are both stylish and Ascot-appropriate.
Once you’ve chosen your dress, it’s time to complete the look with a show-stopping hat. Hats don’t necessarily have to match your outfit colour perfectly, but there should be harmony between the two. Experiment with complementing or contrasting tones for a sophisticated look. If you’re unsure, the Cotswold Hat Club team is ready to offer expert advice.
2. Balancing Extravagance and Elegance
Contrary to popular belief, you don’t need to wear a wild or novelty outfit to fit in at Royal Ascot. While bold choices make headlines, the majority of attendees opt for elegant attire with subtle touches of extravagance.
Keep comfort in mind. Royal Ascot involves a lot of walking and standing, so select an outfit that allows you to feel at ease all day. Avoid overly tight dresses, opt for shoes you can wear for hours, and choose a hat that fits securely without causing discomfort.
3. Hat Tips: Size, Style, and Comfort
In the Royal Enclosure, hats must have a base of at least 10cm, while fascinators are permitted in other enclosures. Wide-brimmed hats or statement headpieces are popular choices, but comfort should remain your priority. If traditional hats aren’t your style, consider a thick headband—an increasingly popular choice since the Princess of Wales has been spotted wearing them.
4. Don’t Believe the Myth: Hats Suit Everyone
If you think hats don’t suit you, it’s likely because you haven’t tried the right one. Many mass-produced hats from high-street stores are uncomfortable and fail to elevate your outfit.
The Cotswold Hat Club offers high-quality, handmade hats designed by skilled British milliners. With an extensive collection available for hire, you can enjoy a designer look without breaking the bank.
5. Plan Ahead for the Best Selection
Royal Ascot is the busiest time of year for the Cotswold Hat Club, with bookings beginning as early as January. Most clients secure their headpieces in April or May, but last-minute options are often still available. If you find yourself in a pinch, don’t hesitate to contact the team—they’re committed to helping you look your best.
Attending Royal Ascot is the perfect opportunity to embrace high fashion and timeless elegance. By planning ahead, selecting the right outfit, and topping it off with a beautiful hat, you’ll look and feel like royalty on race day.
For more information or to browse their collection, visit the Cotswold Hat Club online or stop by their boutique in St Albans. Your perfect Royal Ascot look awaits!